I firmly believe that much like 10X engineers, some marketers are able to be 10X as effective as others. When you find a 10X marketer, look after them, as they can transform your organization. I’d like to discuss two areas where 10X marketers have an edge over the field: curiosity, urgency and productive downtime.
Hard work beats talent when talent doesn’t work hard. Even if you weren’t born smart, you can outperform smart people as long as you are intellectually curious and the other slacks off. Most of the time, the 10X marketer is competing against people who don’t work hard.
When you go out looking for information, you create connections. Your mental model improves. You build the confidence to challenge others. If you’re not constantly retuning your model of how your company works, you’ll never get close. If you’re relying on a pen-portrait buyer persona, you aren’t close. People will treat you like a vending machine. You won’t get invited for input because people will predict you aren’t going to contribute much.
What sets your timetable? Your email inbox? Your quarterly plan? Your own aspirations? Your energy levels? 10X marketers have a fierce bias towards action. 10X marketers find some way to move a situation forward. They are obsessive and selfish about freeing up time for themselves to be productive.
They examine their routines, looking for the tiny edges that improve their performance. They learn from their successes as well as their failures. They look for the commonalities of high-performance days and try to engineer those situations again and again.
They often look like creatures of habit, but really they have a deep understanding of what works for them. Sometimes they might look in another world.
They don’t waste time on social media. They aren’t great respecters of HiPPOs, titles, or male privilege. They identify the big task that needs doing, and then they blow it away.
Research has shown time and again that naps, meditation, walks and mental breaks increase productivity, replenish attention, solidify memories and encourage creativity.
The space that downtime gives is a necessary condition for making connections, enabling lightning strikes of innovation to happen, and getting any work done.
Downtime replenishes the brain’s stores of information, encourages productivity and creativity and is essential for high performance. Downtime is an opportunity for the brain to make sense of what it has learned and instil an internal sense of values and ethics.
Meditation is a great way to get to this state. A mere 10 to 20 minutes of mindfulness or meditation a day can change the structure of the mind – if people stick to it. 10X marketers do more than admire the idea of meditation – they adhere to it.